Miller Fitness
Kickstarting the branding for a personal trainer with ambitions of entrepreneurship, I was tasked with creating the backbone of a brand that is going to endure the test of time. While small now, planning for future expansion is important if that is the goal, with consideration for potential marketing strategies and market position.
Striving to strike a balance between energetic and calming, the brand embodies the values of its creator and their vision for their clients.
Staying away from the status quo of highly masculine and gritty visual styles, the goal is to create a unisex visual language and story which resonates people looking for the mental health benefits of exercise, something which the brand will champion as part of its larger strategy. It’s important that this style can be flexible, and using photographic and video imagery that fits with the brand colours helps to solidify the brand semantically.
